Job Search
One of the jobs I looked at was for a Graphic Design specialist at Language Services Associates in Horsham, Pennsylvania. The job entails designing marketing materials, developing basic video tutorials and instructional content, and supporting the team with creative ideas while maintaining brand consistency. They are looking for someone to create marketing materials.
Why I choose LSA
I chose Language Services Associates because they were looking for an entry level employee to design marketing materials and because they work in language services which is related to accessibility, which is one of my interests when job hunting. When working in accessibility and graphic design, one group of people I worked with where students whose first language was not English. I would translate text, like from their online textbooks, into the student’s preferred language.
LSA's target audience choose
Language Services Associates target audience are individuals and businesses who need language interpreters, including employees at businesses who do work with businesses in other countries and speak other languages. There problem is that they need more graphic design employees to work in marketing. They are in need of marketing materials.
3 marketing materials
For this client, I am choosing three marketing pieces. I created a magazine ad, which would work well in business centered magazine and reach the target audience of business professionals who would need this service. I chose my globe design that highlights the different languages offered because I think the globe is eye catching and the wording is concise for people quickly flipping through a magazine. I created an Instagram ad which will help reach businesses who have Instagram pages, which is virtually all large businesses these days. I chose the “language interpretation made easy” ad because it is to the point and can be quickly read on a phone. I wanted the Instagram ad to be concise. I created a pull up banner design that Language Services Associates can use at a big event where they would have a table set up to promote themselves. These types of signs work well at conferences and business/sport shows. For this sign I chose the ‘why choose LSA?’ design because people at a conference will be close to the sign when visiting the LSA table and will be able to read about a few reasons why LSA would benefit them and their workplace.
Sketches
1st draft
2nd draft
Mockups
